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The shared commitment to sustainability remains a central feature of their extended agreement, evidenced in the development of the Active Skin & Mind Range.
August 18, 2023
By: Lianna Albrizio
Associate Editor
Coty Inc. has renewed its long-term license agreement with Adidas. “In recent months, we have successfully elevated the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility,” said Sue Nabi, Coty’s CEO. “With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch,...
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